One surprising thing facial cleanser should make you feel

Published by Pari Rafferty on

Do you ever wonder if your facial cleanser is worth it? You’re not the only one. Should it just remove dirt? Should you see results? Are some better than others? And if so, why?

Best Facial Cleanser for Your Skin Type

We know your facial cleanser is important – we literally start each morning and end each night with it! But, women tell us they feel neutral, at best, about their cleanser.

Not okay! Shouldn’t a cleanser, something you probably consume more than coffee, give you more than just a wondering, neutral “got the job done … I think?” feeling. Why can’t cleanser give you confidence it’s worth it? A facial cleanser that gets you thinking “yes queen, I’m doing good for my skin and the world, HAPPY feeling” twice a day.

We believed a cleanser can and should. But we had to write our own rules. Today, we’re sharing our cleansers and the new rules. We co-created these with Dermatologists and demanded that they DO more for you.

Our 7 rules for facial cleanser that makes you HAPPY:

  1. Good For Your Skin Type – A cleanser must have the right ingredients for your skin type and be free from harsh, drying chemicals
  2. Does its Job Right – Cleans your skin (make-up, dirt and all) in a single wash without stripping the oil you need. No double cleansing needed. No toning required after.
  3. Dermatologist Approved
  4. Results You Can See and Feel – After your first cleanse, your skin looks fresh (e.g is clean), feels smooth (e.g. effective hydrating ingredients) and is not tight (e.g. has not been stripped of oil)
  5. Cruelty Free
  6. Sulfate and Paraben Free
  7. Stands Behind Its Promises – You LOVE it or you get a full refund.

And here, they are! Meet our new friends: Facial cleansers we co-created with Dermatologists that DO more: Formulated for your skin type, give you immediate results and leave the bad stuff behind.


For Combination and Oily Skin

Gentle Milky Gel Cleanser for Dry Skin

For Dry Skin

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